Car sharing is growing at the speed unimaginable before, media is all hyped up about the end of car ownership - the cost of which is too high, while benefits do not match the expense. While few doubt the future of car sharing, the most important challenge - convenient access to cars remains unresolved. Customer often find that there are no available vehicles in the close vicinity to them, prompting them to search for alternatives to satisfy their transportation needs.
Defining a pricing model is one of the most important decisions that a car rental or car sharing business has to make - as in any other business price strongly influences whether a customer will choose your business over other available options. It might not be the most important factor, depending on other advantages that your services bring to clients, but it certainly is one of the deal-breakers.
